Persona
Configurable identity verification and KYB workflows for individuals and businesses.
Visit websitewithpersona.com
Overview
Persona is a configurable identity platform that composes document, selfie, database, and phone verification into workflows, covering both individuals and businesses.
Workflows are built in a visual editor and can be changed without a code deploy. It includes KYB with beneficial-ownership resolution as required under FinCEN customer due diligence rules, case management for manual review, and reusable identity profiles across products. Integration options are a hosted flow, an embedded component, or a direct API.
Common use cases
- Build a verification flow without writing code
- Verify both individuals and businesses in one system
- Reuse a verified identity across several products
- Queue uncertain cases for a human reviewer
Key Features
- Configurable verification workflows without code
- Document, selfie, database, and phone verification
- KYB with beneficial-ownership resolution
- Case management and manual review queues
- Reusable identity profiles across products
- Link, hosted, and embedded integration options
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